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In the coming years the Russian market of cloud services will grow three times, to 78.6 billion roubles, predicts iKS-Consulting. The main drivers of growth — public procurement and restrictions on use in government agencies foreign software
The Russian market of cloud services by the end of 2015, according to the Russian group iKS-Consulting, increased by almost 40% compared to the 2014 year; it amounted to 27.6 billion rubles. According to a report by analysts (RBC), the bulk of the revenue brought SaaS (software as a service, i.e. grant access to the software through the Internet on terms of lease) — the volume of this segment reached 22.2 billion rubles For services IaaS (infrastructure as a service, it is possible to use cloud infrastructure, servers, storage, network, operating systems to run its software solutions) accounted for 4.4 billion rubles 1 billion rubles to the sector PaaS (platform as a service, i.e. a set of tools and services that facilitate the development and deployment of cloud applications).
By 2020, as predicted by iKS-Consulting, the entire market for cloud services will grow almost threefold, to 78.6 billion rubles In this segment of the SaaS will reach 55.2 billion rubles., IaaS 19.4 billion rubles., and PaaS 4 billion.
The state is in the clouds
The growing demand for cloud services surveyed by RBC market participants attributed primarily to the increase in the volume of state orders for these services. In particular, the main driver for the coming years will become the law On personal data, prohibiting the storage of personal information of Russians abroad. “That’s what makes many customers to “move” in the Russian data centers and cloud on domestic programs, if the foreign foreign services continue to host abroad”, — says senior consultant, iKS-Consulting Stanislav Mirin.
Another incentive for market, although with some reservations, will become legislation in the field of import substitution. The efforts of the state in the transition region for domestic software solutions will have a “twofold impact” on the segment, says Mirin. “For IaaS, the transition to cloud services allows companies to work physically on imported equipment, which they use indirectly through cloud providers, and thus to avoid the restrictions associated with import substitution on the one hand, or Western sanctions for the use of high-tech equipment, on the other hand,” explained the consultant.
He also recalled that in the segment of SaaS, restrictions on the use of foreign software deal with primarily state organizations, which carry out procurement through tenders. “This clear restrictions on the provision of services, which include cloud software, no. Thus, subscription to foreign cloud-based SaaS products, even for public organizations is quite possible”, — says Stanislav Mirin.
The representative of “Rostelecom” Irina Gabrova says that when it comes to buying services instead of software, then the customer, including the Agency, may carry out such a deal. “For example, you can set up a virtual data center based on Microsoft software, but the hosting will go through a Russian company, for example, “Rostelecom”, — she told.
The Director of Department of development of cloud services and products of the company “Cervinia” Vyacheslav Samarin agrees with the increasing role of contractors, but believes that the growth of the IaaS market should not only be associated with import substitution. “The cloud has already proven itself as an effective instrument of transformation of IT infrastructure to simplify the management of resources, reduce cost of ownership and flexibility to adapt the IT component of the business to market changes. So the interest in him will increase, and Russian IT-companies will have more incentives to develop their own solutions in this area,” he says.
In iKS-Consulting does not bring the major players in the SaaS market, explaining that it is too fragmented and that to compare companies of different directions correctly. Analysts have noted that 54% of segment sales accounted for SaaS accounting and reporting system, another 16.4 per cent provided the operators a cloud-based telephony and call centers. The visible segment (12.5%) were office programs, graphic editors, etc. basically we are talking about providing access to cloud-based Microsoft products, told RBC in iKS-Consulting.
Major players in the IaaS market by end of 2015 were: “I-Teco” (13.9 per cent with the affiliated “Serviente”), CRIC (13.1 per cent), Dataline (11,3%), Softline (9.1%) and “it-Grad” (7.8 per cent).
According to the assessment information and analytical Agency Telecom Daily, the volume of Russian market of cloud telephony by the end of 2015 reached 2.5 billion rubles, in 2016 this market may grow 16%, to 2.9 billion rubles, the General Director Telecom Daily Denis Kuskov said that, on the one hand, the demand for traditional telephony is declining, so the operators launch cloud services. While for small companies a virtual PBX is a simple and cheap way to organize the work outside of the office of the call centre staff, consultants and sales. For example, they can work from home, due to what the company saves on rent of office space. On the other hand, come into the market new players, such as starting an Internet company “Yandex” of the service “Yandex.Telephony”.
The representative of “MegaFon” Julia Dorokhin noted that virtual PBX brings savings of up to RUB 1 million per year for 15 people. “Economy consists of buying and installing the equipment, check city telephone number, the employee’s performance and other factors,” she explains. With cloud-based products can quickly arrange and organize the office work anywhere, said the representative of “MegaFon”.
Saving on the service
“We see that more and more companies are attracted to the cloud model of consumption of IT services. This is primarily due to the current economic situation: companies are looking for tools that will help them to develop themselves from their competitors, create new approaches to business, business model, thus the solutions must be practical and economical, says a Microsoft spokesperson Kristina Davydova. — Cloud today allow you to implement intelligent solutions of the new generation, such as machine learning, predictive Analytics associated with processing large volumes of data, automatic translators, and personal assistants, high-performance computing for such areas as genetics or engineering design, as well as systems for the collection and processing of data streams coming from sensor networks Internet of things”. She noted that the use of modern cloud technology allows you not just to save. If a company needs temporary personnel hired for a certain period, then it’s the cloud that allows you to quickly expand and increase the capacity of services and to immediately reduce it when the state again becomes the same, said Davydov.
As the analyst iKS-Consulting Svetlana patrikeeva, for a user of cloud services capital expenses (CAPEX) to the operational (OPEX). In addition, you can reduce the cost of updating the software and infrastructure maintenance. On the assessment of Patrikeevo, the cost of projects on the use of virtual facilities for large customers can reach several million rubles a month, while for companies in the segment of small and medium business — from 150 thousand to 400 thousand rubles. per month, very small — from 20 thousand to 40 thousand rubles per month.
Rostelecom, which owns the service of Softline, has recorded the demand for cloud services in the growth of revenue from segment revenue. In the first half of 2016 revenue from additional cloud and operator services increased by 41.6% compared to the same period last year. “Cloud-based solution allows you to achieve savings on the cost of ownership of IT infrastructure from 30 to 70%, significantly reduce initial capital costs, quickly deploy and to introduce the system into operation. All of these indicators in the present situation of shrinking IT budgets as relevant as ever”, — says Irina Gabrova.