The volume of cross-border trade in 2016 amounted to 301,8 billion rubles, an increase of 37%, says the report of the Association of companies the Internet-trade (AKIT), which is at the RBC. So he took about 33% of the total Russian market of online trading.
The Russians began to actively buy in foreign online stores than the Russian. The number of incoming international shipments with freight attachment in 2016 has doubled (102%) whereas the increase in the number of orders on the domestic market amounted to only 6%, the study said AKITA. According to forecasts of the Association, by the end of 2017 the volume of online import will exceed 400 billion rubles.
The main provider of online goods to Russia — China. It saw 90% of shipments. Another 4% EU, 2% in the United States. Thus in monetary terms China receives only 52%, indicating that the low average price of purchases in Internet-shops of this country, the report says.
Total market volume of Internet trade in Russia at the end of last year is estimated at 920 billion rubles, which is 21% higher compared to 2015. AKITA predicts that in 2017 the market size will exceed 1.1 trillion rubles.
The largest share of Internet trading on the market amounted to category electronics and appliances — it accounted for 17.9%. The volume of purchases in this category grew by 17% and amounted to 208 billion rubles.