Photo: Mikhail Fomichev / RIA Novosti
IIDF has invested in KidsWay — Russian service, which helps parents to find chaperones for their children. The potential volume of the market of childcare in the Fund is estimated at 17 billion rubles
The development Fund of Internet initiatives (FRII) will invest 15 million rubles in KidsWay — Russian service for finding chaperones for school-age children. He had previously received from the Fund of 2.1 million rubles in the framework of acceleration program for startups. About RBC said the representative of the FIDI. For the first round of investment FDII has acquired 7% of the startup. After the second round the proportion will increase to 25%, said the interlocutor of RBC.
The funds received, the company intends to invest in the development of the sales Department, paid promotion channels and improving service, said General Director of “Anmak” (manages KidsWay) Anna Filippova.
KidsWay earned in the spring of 2016. To use its services, the parent should inform the schedule and routes of travel of child for the month ahead, and specify how you want to be transportation — public transportation or car attendant. Unlike traditional services for the selection of nurses, for example Pomogatel and Nashanyanya for people, presented at KidsWay, services to support children are not the primary source of income — they do this in their free time.
However, as assured RBC Anna Filippova, all escorts are of the highest pedagogical, psychological or medical background and have extensive experience of working with children. She also added that they undergo a rigorous selection process, including psychological testing, after which successful candidates are issued with this agreement. For existing maintainers introduced a system of ratings from parents. The average cost of services, according to the representative FRIA is 10-15 thousand rubles a month.
KidsWay employee who answered the phone told RBC that had a potential client, has told, that now the company employs about 200 attendants. When you order the eight trips per month back and forth, each of which lasts about 15 minutes and considering the time waiting for a child for about 2 hours, their services will cost from 13.7 to 14.4 thousand. the Difference depends on whether you are using public transport or private car accompanying the second service is more expensive.
“According to our estimates, in Russia not less than 55 thousand families using the services of nannies, the volume of this market is 17 billion rubles,” — said an investment analyst FRÍA Maxim Kalyuzhny.
“The problem of support of the child from one place to another often occurs before running parents, the service for quick selection of a “nanny” is interesting to me and as a working mother, and as a member of the parent Association” — agrees Director of development the National parent’s Association Marianne Shevchenko. However, the cost of the service, in her opinion, too high. “Children’s circle in Moscow on average costs to parents of 5 thousand rubles. per month. I believe that the service in support of the child should be at the same level”, — said Shevchenko. She believes that parents will prefer to hire the sitter for a full day, adding about 15 thousand rubles.