Major media and Telecom companies have prepared new measures against pirates

Photo: Ruslan shamukov / TASS

Media and communications Union, representing the largest media and Telecom players in the country, is preparing a package of measures to combat piracy resources. It is like simplifying the blocking of “mirror” sites, and the deprivation of pirated resources ability to earn advertising

Media and communications Union has prepared proposals for amendments to the bill on blocking “mirrors” pirate resources, said the organization’s President Pavel Stepanov at the event on Friday, April 28, the correspondent of RBC.

In particular, the organization proposes to clarify the concept of “mirror”. “I am a supporter of the phrase “similar confusingly,” — said Stepanov. Furthermore, the Union believes that it is necessary to discuss the issue with the judicial procedure. “We want to be able to lock the mirror up to the moment when the decision on eternal lock the main site. To the interim measure applies to copies”, — said the head Mediacommunications Union.

On 17 March, the state Duma adopted was developed by the Ministry of communications amendments to the law “On information, information technologies and protection of information” and code of Civil procedure, which introduced the concept of “derivative website on the Internet” (mirror) and is determined by the order of locking of such resources at the request of the right holders in the court and the relevant decision. The initiative is now preparing for the second reading.

In Media and communications Union consists of a large media and telecommunications companies: “national Media Group, CTC Media, Gazprom-Media”, MTS, “VimpelCom”, “MegaFon”, “Rostelecom”, etc. the idea of the Union previously formed the basis of the bill to limit foreign participation in the online cinemas.

In addition to blocking Media-communication Union looking at other ways of dealing with pirated content, said Stepanov. The members of the Union are discussing the introduction of information about legality of resources, placing a special screen saver on blocked websites will redirect users to legal sites and other measures. The head of the Union recalled that, according to various studies, users often do not realize what content they are watching is legitimate or pirated. For example, in Europe, the user receives three special warnings with pop UPS that browsing the content violates the law. If he continues browsing, can be fined. Moreover, the imposition of the same penalties discussed in Russia — this initiative was the Ministry of culture, wrote the RNS. However, the Ministry of communications has opposed such measures, saying that many users cannot distinguish legal content from illegal.

The idea of placing on a locked resource of information on the legal grounds has been discussed for some time. However, Stepanov stated that the discussion is not yet completed. Players it is unclear what resources should be placed on a similar screen saver, in what order and on what terms.

Another measure of combating pirates, as proposed by the Media and communications Union — to deprive such resources in advertising revenue. According to Stepanov, the Union conducts negotiations with advertisers. “I hope in the near future will announce the agreements”, — said the head of the Union, without specifying details.

Director General of the Association “Internet Video” Alex Bardin noted that the proposals Stepanova similar to their own initiatives. In particular, according to Berdine, the recognition of the “mirror” site as such at any time, not after the eternal lock of the main site, incorporated in the draft amendments prepared by them together with the Association of producers of film and television.

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