More than 50% of Russians said about the growth of quality domestic cinema

Frame from the movie “Gravity”


The movie theatres in Russian cities believe that the quality of national cinema over the last two years. In this country the production of the movie if you select movie, the majority of Russians are not interested in

More than half (58%) of Russians believe that over the past two years the quality of Russian cinema improved, according to the study, which the all-Russia centre of studying of public opinion (VTSIOM) held in conjunction with the film Foundation. The opposite opinion is shared by only 7% of respondents. The country of origin of the film is an important factor for only 9% of Russians. The vast majority (77%) noted that they “are not so important in what country produced the movie”.

Choosing the pattern, 33% of viewers are guided primarily on its genre and theme. For 18% of the plot is important, and for 17% of the cast. Only 5% of viewers are based in the rating of pictures on online portals, 3% β€”on the opinion of friends and acquaintances, and 1% consider reviews from critics, marks VTSIOM.

The survey was conducted in December 2016 β€” January 2017 among 7 thousand cinemagoers aged 14 years and older in ten cities of Russia: Moscow, Saint-Petersburg, Novosibirsk, Yekaterinburg, Nizhny Novgorod, Kazan, Omsk, Rostov-on-don, Krasnodar and Ufa.

“The quality of Russian cinema is really growing. Inside industry we have seen improvements even four years ago, it is now noticed and the audience. There are more major films, without which the cinema has nothing to do. Producers learned better feel of the audience”, β€” said RBC the results of the study the Chairman of the Board of the Association of producers of film and television and head of film company “STV” Sergey Selyanov.

According to VTSIOM, among the visitors of the city’s theaters, most people aged 25-34 years is 33%. The proportion of viewers aged 18 to 24 years is 27%, however, they are “core audience” because I go to the movies most often β€” one to two times per month. Another 15% of adolescents 14-17 years old and people aged 35 to 44 years. Most Russians go to the cinema, to spend time with the second half (33%), friends (29%) or family (21%). Alone watch movies only 13% of respondents.

At the same time in 2016 every fourth viewer (27%) visited the cinema more often than in 2015. This is primarily due to the “large number of interesting films,” explain the respondents. 53% of viewers did not increase the frequency of trips to the cinema, and 15% have reduced due to lack of free time.

According to the portal “Booker’s Bulletin”, the attendance of cinemas in Russia in 2016 actually increased by 13%, or 195 million viewers to 213 million viewers. For the year of the Russian cinemas have collected 49 billion rubles.

Russian films in 2016 has collected 8.6 billion rubles “this is a record for the time of work of the Russian cinema since 1991,” he said at a press conference the Minister of culture of Russia Vladimir Medinsky. Moreover, this figure does not take into account fees, “Viking”, which was released at the end of December, that did not prevent him from becoming the highest grossing Russian film of 2016. According Roskino, by the end of the third week of hire it has collected $23.3 million (before the leader in collections among domestic films has been “the Crew” earned $22.8 million).

The share of Russian films in theaters is growing, but still small: according to Medina, it was 18.5% in 2016 versus 17.9% a year earlier. Russian filmmakers and officials are still trying to deal with the products of foreign studios administrative measures. In January 2017, it became known that the Ministry of culture discussed the idea to increase the amount of the stamp duty on the hire of foreign films with 3.5 thousand to 5 million rubles, Managing Director of the cinema Fund Anton Malyshev, explained to Vedomosti that this measure will help to “clean up the rental from a significant number of foreign films low quality” and devote more sessions of Russian cinema.

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