“On the threshold of a new reality”: how much it will cost the St. Petersburg forum

Photo: Ekaterina Kuzmina/RBC

St. Petersburg economic forum, the main business event in Russia this year could become the most expensive in its history. Despite the economy, spending has increased not only the organizer of the forum, but its members

St. Petersburg international economic forum (SPIEF), which this time “On the threshold of a new economic reality,” will be held June 16-18, unusually for this event. Instead of “Lenexpo” in the Vasilyevsky island where the participants gathered for the past ten years, the doors they open built near Pulkovo airport, Expoforum.

Despite moving out of the city, the event rose significantly: the budget of the forum has increased from 1.5 billion to 1.8 billion rubles This is due to the size of the new site (it is three times more than the previous), the promotion of SPIEF in “key regions of the world”, as well as a General increase in prices, said RBC press Secretary of the forum organizer — Fund “Rockingness” (the new name of the Fund SPIEF) Irina Sukhova. The final cost will be known only after the forum, she said.

“Expoforum”, which will be held in the St. Petersburg economic forum 2016, the same name has built a company affiliated with “Gazprom”

Photo: forumspb.com

Pay sponsors

More than half of the budget of the forum is of the order of 1 billion rubles — the contributions, about one-third (approximately 600 million); — registration fees, 2% comes from the Federal budget, the rest is a service for organizing exhibitions.

From the budget this year the forum will receive a little less than last year: 40 million rubles instead of the 41.2 million Registration fees are also not risen: as in the past year, the minimum starting cost of participation in the event was 177 thousand rubles, Sukhov stressed. But the closer to the opening, the higher the price, she adds. On may 30 the forum website package “Standard” was worth 236 thousand rubles, and package “Premium” — 295 thousand.

The main burden due to the cost will be borne by sponsors and exhibitors. The number of partnership packages have increased compared to last year, so expenses of regular customers grow up uncritically, said Sukhov. According to the website of the forum, this year SPIEF 52 main partner (in 2015, there were 35).

Last year, the General partners of the forum (VEB, Gazprom, Rosneft and Sberbank) and strategic (“rosseti”) has retained its status. But now their company has diluted the General sponsor is VTB (in 2015 subsidiary of the state Bank “VTB Capital” was a simple partner).

How many “Recongress paid each General partner is unknown: the procurement of RBC did not find any relevant contracts for 2016, not for 2015. However, last year, purchased at SPIEF “services to disseminate information to other” cost “Rosneft” 55 mln. RBC Request of the oil company went unanswered. Official representative of “Gazprom” refused to disclose the amount of the contribution, saying only that it is comparable to last year. General sponsorship, according to the website of public procurement, VTB was worth 58 million rubles.

Increased number of regular partners: now they are 19 instead of 18. Newcomers to the list — the company “1C”, “Onego”, Gazpromneft, URALCHEM, “rostec”, “Roscosmos” and “Uralkali”. How much is this status, representatives of the companies also did not disclose. However, according to the public procurement, if in 2015 the Fund’s services forum in the creation of advertising cost is one of the partners — Rosselkhozbank — 27.1 million$, this year “advertising-information services” “Recongress” was worth 30 million rubles. Similar contracts with the Fund by the same amount and have Novorossiysk commercial sea port “Rosgeologia” and “Roscosmos”, which are also partners of the forum. The agricultural Bank RBC confirmed the increase in the cost of the organizers of sponsorship packages for participants.

Doubled the number of partners in business program: they became 20. The cost of such participation — about 7 million roubles — has not changed, shared with RBC, the representative of one of these partner companies. There are new partner statuses: for example, Aeroflot became the official carrier of the forum (before he didn’t have any status). From two to three increased the number of partners areas of business communication — to the KAMAZ and the Agency for strategic initiatives joined AFK “System”. The cost of such status, according to one of its applicants at the beginning of March was $ 12, 65 million rubles.

Dropped out of partners

From the list of partners out of the forum “VTB Capital”, “Stroytransgaz”, “RUSNANO” and the United grain company. Of En+ and RUSAL moved into a lower category — from partners in the partners in business program.

To show themselves

However, you will have to spend money not only to the sponsors. Only, according to the website of public procurement, amounts of expenses associated with the St. Petersburg forum (excluding registration fees), increased from 476 million to nearly 800 million rubles.

The highest expenditure is on development, design and stand design. In total, the company whose purchases failed to detect RBC, it has spent $ 362 million rubles.

The leader in spending “Gazprom Expo”, a subsidiary company of “Gazprom”. For the arrangement and presentation of office of gas company, corporate exposure “Lakhta center” and five interactive stands in the inner passage Expoforum “Gazprom Expo” will pay a total of 61,5 million rubles.

In second place — the savings Bank. On the design and software of his stand he will spend a total of about 60 million roubles, however, this amount also includes the costs stand for the forum “Sochi-2016”, which will be held in September-October this year. Last year Sberbank’s expenses were modest: RUB 52 million Visitors to the stand were greeted by a humanoid robot Sertronic, pretending to everyone curious map quest, after passing which it was possible to get a gift — glasses-designer of Virtual Reality 3D.

Last year at the booth of Sberbank at the St Petersburg forum guests were welcomed and entertained humanoid robot Sertronic, which replaced the previous generation — stunted Sbarbara approaching customers and offering their services. Who created it and how much was a new employee, the savings Bank does not disclose

Photo: Ekaterina Kuzmina/RBC

In third place — Bank, VTB, with 57 million rubles for construction of the stand and the “organization of work”. In fourth place for cost — Committee on industrial policy and innovation of St. Petersburg, which will spend 47.5 million RUB on the exposure of various investment projects, a thematic photo exhibition and thematic cinema (this amount includes Souvenirs and catering). “Definitely the use of modern visualization tools: multimedia touchscreens, LCD panels and led screens,” — said in the tender documentation.

Almost 25 million rubles for the exhibition area will spend NCSP. A stand of “Mail of Russia” is worth 22 million rubles In this amount will include the Express-delivery of the portfolios of the forum participants around the world by means of “EMS Post of Russia”, as well as making 6 million investment in the portfolios, tailoring forms for ten people and Souvenirs for VIP guests. In a press-service of the company said that “proportionate” share of the costs with the Post Bank, which will also be presented on the stand.

Expensive accommodation

Large sums participants will spend on hotel services. Sberbank, for example, over 27 million rubles will place their delegates at the Four Seasons, “Astoria”, the “crown Plaza” and “St Petersburg Airport”. Only “the forum” will be reserved 161 room. It turns out that the single room will cost Sberbank approximately 42 thousand RUB. a day. The Bank press service refused to comment on these costs. The staff of “Zarubezhneft” will to live more modestly — from 19 to 21 thousand RUB per night at the Astoria.

From Breakfast to the house concert and gala reception

However, major costs of participants in entertainment activities in public procurement are not affected. Parties and dinner parties on the forum a lot, but the most magnificent receptions are satisfied with the bankers. And they do not intend to change the tradition.

Sberbank, for example, is known for its Sberbank Night, which is traditionally preceded by a business Breakfast. Last year the Bank received guests in the entertainment center “Leningrad” and arranged for them “art-cocktail” with acrobats. Costs for both events, according to the website of public procurement, amounted to about RUB 25 million this year, a similar purchase of the savings Bank could not be found, however, a source at the Bank argues that the party still held. The press service of Sberbank refused to comment on this question.

VTB last year received guests at the Yusupov Palace, where organized performances of Theatre of ballet of Boris Eifman. The cost of the event was not disclosed. Repeated experience of this Bank is unknown. On the website of public procurement as there is only one tender — on the 16th of June of a certain event in the framework of SPIEF for 57.8 million RUB VTB will organize a reception in partnership with the State Hermitage Museum, explained RBC in the press service of the Bank, refused to disclose the details of the event.

The guests will again and Gazprombank. The reception will take place at the Mikhailovsky castle, said RBC representative of the Bank Andrey Serov. Last year Gazprombank arranged a gala reception for the representatives of business circles and political elite” together with the Hermitage: guests were taken on tours of the author’s routes with a view of the ceremonial Palace interiors and unique collections, fed “delicious dishes in the tradition of Ottoman Palace cuisine and entertained with a performance of the ballet-Bad Boys of Dance.

“This year we are continuing the format of the jam session, which is traditionally popular,” — said RBC representative of “FC Opening” Alexander Dmitriev, but to disclose the details refused. Last year at the house concert “Discovery” was made by Vyacheslav Butusov, and in 2014-m — Boris Grebenshchikov and group “the Aquarium”.

The Russian direct investment Fund, last year collecting international investors and heads of sovereign wealth funds in the “Mansarda” restaurant with panoramic views of St. Isaac’s Cathedral, is also planning a number of informal events on different days, says the employee of the Foundation, without disclosing details. Will take place and the traditional parties of the owner of ONEXIM group Mikhail Prokhorov in the restaurant “Shatush” and owner of “basic element” Oleg Deripaska in PMI Bar: they have already begun to invite members of the forum. Offers and Rosneft, says the source of RBC, close to one of the traditional contractors private reception. The location and format of the event to him, however, is unknown. In the past year, the company held a reception in the Peterhof.

The return concert

Until 2014 at the forum is required to present a concert on Palace square. Who paid for that is unknown, but at different times in front of the Winter Palace was made by sting, Duran Duran, Scorpions and Pink Floyd. In 2014 and 2015 due to bad economic situation from the concert was abandoned. But this year, he still will be held at the Palace square with the orchestra of the Mariinsky theatre under Valery Gergiev, said in the forum. According to the producer Knyazeva, this choice will allow the organizers to save: if Western rock star could cost €300-400 thousand, the Symphony orchestra will pay much less, he says.

Respondents RBC companies only VEB and “Baltika” have abandoned their party this year. In 2015, the Bank held a reception in the restaurant “Smelt”, and the brewing company did a buffet for 200 people with concert in the Peter and Paul fortress.

To estimate the cost of informal events, experts not undertake: details are not available, and the formats are too varied. “Before the crisis, budgets for entertainment events within the forum grew on 30-40% a year, now all are clamped, the growth of a maximum of 5-7%”, — are assessing producer Sergei Knyazev involved in the organisation of several events of the forum.

With the participation of Denis Puzyreva, Irina Uzbekova, Bankina Novel, Elizabeth Arkhangelsk

Original: rbc.ru

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