The average price of set of mobile services fell by 10% during the half year

The average set of services of mobile communication for individuals fell in Russia by 10% for half a year, the study said ComNews Research. While in the far East it is 1.5 to 2.6 times more expensive than the national average

The company ComNews Research analyzed the cost of cellular services in different regions of Russia and came to the conclusion that from September 2015, when it last conducted such a study, by January 2017, the average basket for residential customers (this is the most commonly used set of services, used by more than 50% of subscribers) fell by 10%.

What do you think the value of communication

The study ComNews Research (there RBC) discusses three types of consumption: “little basket”, “medium” and “expensive”. The former include those who makes an average of 40 outbound calls whose duration is less than 1 minutes, and sends up to 60 SMS per month. To the average basket, up to 100 calls duration of about 2 min., to 140 SMS and 1 GB of Internet traffic per month. To expensive — to 300 calls with a duration of 2 min, to 225 SMS and 3 GB Internet traffic per month.

In the study, analysts analyzed the rates of companies “four” – MTS, “Megaphone”, “VimpelCom” (operates under the brand “Beeline”) and “T2 RTK Holding” (Tele2), which provide mobile services in most regions, collectively serving 98% of subscribers in the country. Into account has also been taken the tariffs of the operator of the Urals “Ekaterinburg-2000” (brand “Motive”), as it seriously affects the level of competition and the value of communication in some regions.

Expensive fares are getting more expensive, but cheap not cheaper

According to the findings of ComNews Research, from September 2015 to February 2017 the cost of a “small basket” increased by 13.5% to RUB 126 great average tariffs on the range of services offered “Ekaterinburg-2000” (100 RUB) and MTS (108,2 RUB). And MTS for the first time in seven years removed from his leadership position “T2 RTK holding”, which this set of services in 2015 has risen by 62% to 120 rubles. the Most expensive offer in this category, according to ComNews Research, in “VimpelCom” — 162 RUB.

Cheapest “small basket” in January this year was in the Kaliningrad region (101,4 rubles), the Krasnodar Krai and Republic of Adygeya (107,35 RUB). Most expensive similar services cost the inhabitants of the Baikal region (183 RUB), Novosibirsk region (RUB 170,7), and the Amur, Voronezh, Kirov, Lipetsk and Murmansk regions (162 rubles). For the first time in all the years of carrying out similar studies in ten regions with the most expensive “small basket” not included Moscow and the Moscow region. Capital region took the 11th place with an average price of 150 rubles.

The cost of the “average basket” in Russia as a whole decreased by 10% to RUB 270 The best operator in this category was “T2 RTK holding” with a price of 199 rubles. the highest rates were established “Ekaterinburg-2000” — 325 RUB of the regions leading price of such a set also dropped Moscow and the Moscow region, where the cost of the “average basket” was 300 RUB. the analysts ComNews Research noted the very large variation in the cost of this category inside dozens of the most expensive regions (see figure). “It is particularly deplorable situation in the North-Eastern regions of the country — the Chukotka Autonomous district, Magadan oblast and Kamchatka Krai. It is still not reach the fiber-optic lines and rays satellites high bandwidth, so mobile operators can not objectively to offer average prices neither voice, nor even in high-speed mobile Internet”, — noted in the study.

“Sweetheart basket” from autumn 2015 has increased in price by 6.6% to RUB 379 the lowest price offered “Ekaterinburg-2000” (325 rbl.), the highest MTS (429,5 RUB). Cheapest this set of services has cost the citizens of the Republic of Buryatia (299,5 rubles), Irkutsk, Samara and Chelyabinsk regions (300 RUB). Most expensive in Russia — again, in Chukotka (990 rubles), Kamchatka (745 rubles) and the Magadan region (648 RUB.). Capital region is ranked fourth (525 rubles).

In addition ComNews Research has estimated average prices for cellular services in the corporate segment. At the beginning of 2017, it was 250 RUB. at the average for the country. However, because the figure was estimated for the first time, its dynamics is unknown.


The operators criticized the results of the study. The representative of MTS Dmitry Solodovnikov called the study “irrelevant.” He believes that measuring the average for the country, combined with the averaged set of services does not reflect the real value and scope of the services to specific operators in specific regions. “The study is not generally analyzes the sentence with a really high volume of services for the active subscribers, which clearly suggests the customer — operator specializing in providing a limited amount of services at a low price. Such “traditional” research dezinformiruet subscribers and, in our opinion, can be an occasion for investigation of such organizations as the OPI (Public consumer initiative. — approx. RBC)” — insists Solodovnikov. His view was shared by the representative of “VimpelCom”, according to which in the fourth quarter of 2016, the cost of voice services in the company network decreased by more than 10% in comparison with the situation in the same period of 2015. “The popularity of bundled tariffs “Beeline”, which are the most optimal on a ratio the price-quality, continues to grow,” he said.

According to the representative of “MegaFon” in conditions, when every other caller on the market uses packet tariffs, and the share of such rates is growing rapidly, research methodology “looks archaic.” “Considered separately, the minutes, TEXTS and kilobytes, of course, but this has no practical sense, he says. — Researchers apparently do not really understand modern realities, including the “big cart” is only 3GB. On the market today 4-5 GB is the average level, and the volume close to the active use of the Internet is 8-10 GB”.

Specialist market research ComNews Research Catherine Agaltseva not agree with the claims of the operators. “The average consumption level of traffic 5 GB valid only for large cities. In the regions there are still problems with communication, the mobile Internet takes not everywhere,” explained Agaltseva.

According to the representative “Ekaterinburg-2000”, is not quite correct to compare the “big three” and their. “In the first case, the study authors calculated average value of 85 regions, and the second only four,” he said.

I fully agree with the conclusions of the study are only representative of “T2 RTC Holding”. “Under the new business strategy of Tele2 beyond the discounter. The operator retains the low price, and complements their high quality, mobile Internet and new convenient and useful services in various spheres of human life,” he said.

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