Digital platforms play a crucial role in shaping political campaign strategies in the US by enabling candidates to engage with a wider audience through targeted advertising and real-time interactions. Campaigns utilize data analytics to tailor messages and optimize outreach efforts, significantly impacting voter engagement. The 2020 election highlighted the importance of social media, with a […]

News outlets play a significant role in shaping political polarization in the United States. They influence public opinion through partisan framing of issues, which often leads to selective exposure, where individuals prefer news that aligns with their existing beliefs. Research indicates that consuming partisan news correlates with more extreme ideological positions, as highlighted by a […]